商标是企业和产品及服务的综合体现，也是一种国际性知识产权法定概念和品牌的法律概念的裁体，名牌带动战略实质上就是根据其发展战略运用商标作强大的商标战略问题。

　　伴随我国经济的对外开放与发展,特别是加入WTO以后， 深圳经济的全球化步伐越来越快，商标等知识产权在市场竞争中作用日益重要，深圳市商标协会将致力于发挥桥梁和纽带的作用，更好地为企业和政府服务，依法维护会员的合法权益，提高全社会的商标意识，把协会真正办成深圳市知识产权界最大的社会团体。

　　多年来,在全体会员的努力下，在社会各界的大力支持下，在国内外朋友的帮助下，协会在会员服务、商标战略保护等方面做了一些工作,在此向关心支持我们的各级领导、长期与我们友好合作的海内外朋友、与我们风雨同舟的深圳市的会员朋友表示衷心的感谢和敬意。

　　我们协会将带动深圳市的企业利用商标战略创品牌，打造一批拥有自主知识产权具有市场潜力的驰名商标，使深圳成为商标的营销中心、输出中心和运作中心，积极争创著驰名商标，为建设“和谐深圳，效益深圳”共同努力。

President Speech

　　The trademark is the comprehensive body of the business enterprise and product and service now, is also the law concept of a kind of concept with legal international intelligent property right and brands. The famous brand strategy is in fact to develop strategy to make it stronger and larger.

　　Along with our country to open outside with the development, and to join the WTO especially hereafter, the globalization step of the economy of Shenzhen is more and more quick. Trademark etc. the intellectual property right in market competition is increasingly important, STA will concentrate on the function that exertive bridge and tight bond, serving for the business enterprise and government better, supporting the member's legal rights by law, raising whole trademarks of society consciousness, trying to become biggest social group of intellectual property right in Shenzhen.

　　In the past many years, under the all member's effort, strongly support from social classes, under the help of the domestic and international friends, STA has done a good job for the members, the trademark protection etc. with all levels leadership that supports us, long-term cooperation with friends, I’d express the heartfelt with gratitude and esteems with member's friend of STA in the same storm-tossed boat.

　　Our Association will arouse the enterprise of Shenzhen to make use of the trademark strategy to create the brand, create well-known trademark with the independent intellectual property right in order to make Shenzhen become the marketing center, the exportation center and the operation centers of the trademark, contending for creating the famous and well-known trademark actively, for constructing" harmonious Shenzhen, the effectively Shenzhen".